التسويق 5.0

“Marketing 5.0” is the use of technology that mimics humans to create, promote, communicate and improve value during the stages of the customer journey. In this book, the authors address the challenges of the era characterized by unprecedented technological progress, matched by a remarkable change in the behavior of customers from several generations, including an age gap, a technological gap, and different features for members of one generation, in addition to huge changes in business models that have become especially unacceptable. For the younger generations of millennials and ‘Z’.

This book describes in a manner replete with practical examples the changes that have caught markets, technology and businesses, which now require the struggle to face challenges in front of enterprises to bring their products and services to the market. The authors address recent technological concepts in service of humanity, such as artificial intelligence (AI), augmented reality (AR), virtual reality (VR), the Internet of Things (IoT), and blockchain, which are methods in which technology is used to “touch” The intangible needs of customers.
In a new era of massive digital transformation of business, it is time to enable marketers and managers to integrate modern technology into business models. To keep pace with the radical transformations that changed the behavior of customers, especially in the rising generations. What is certain is that this book is foreseeing the future, and it will remain useful for several years before we witness a new boom in the world of marketing.

Author: Philip Kotler

book specifications

ISBN: 9789923120774
Number of pages: 324 pages
Dimensions: 21 cm * 14.5 cm
Year of printing: 2021
Weight: 495 g